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Tomato Festival
June 3-4 1940
[image]
Miss Sara Bess Barber
1939 National Tomato Queen
Jacksonville
Cherokee County
Texas
"National Tomato Week"
June 2-8
Welcome to the Seventh Annual Tomato Festival in Jacksonville, Texas June 3 and 4.
Farmers of Cherokee County have been growing tomatoes for commercial purposes for the last four decades. From year to year the acreage has gradually increased. This inspired the idea for a National Tomato Week and the Jacksonville Festival.
Jacksonville each year is the host city to some 25,000 out of town guests. The Board of Directors of Tomato's, Inc. has planned an elaborate program to entertain you while in our city.
Some of the attractive features will be the theme parade, with beautiful floats and high school bands; some fifty princesses from East Texas cities; the Coronation of the National Tomato Queen and the Pageant; the Queen's Ball, featuring Herman Waldman and his orchestra, at Love's Lookout.
An outstanding affair will be the "Good Tomatoes Luncheon" with Jeff Williams, an attorney, from Chickasha, Oklahoma, as the principle speaker, while Parker Willson and his Light Crust Doughboys will give their regular noon-day broadcast from this "Good Tomatoes Luncheon."
You are most cordially invited.
National Tomato Show and Festival Program
June 3-4, 1940
Mimic World Shows, starting May 29 through June 4 - S. B. Doyle, Manager
Tomato Exhibits - C. M. Gregg
Educational and tomato disease exhibits - Dr. P. A. Young
Flower Show, sponsored by Jacksonville Garden Club, Mrs. Earl Lattimore,
Chairman
June 3
10:00 A.M. - Concert by Jacksonville High School Band
10:30 A.M. - Program by Lon Morris College
11:00 A. M. - Negro Quartet
Noon
1:00 P. M. - Dailville Hillbilly Band
1:30 P. M. - Jacksonville Sophisticated Swingsters
2:30 P. M. - Theme Parade
4:30 P. M. - Garden Tea for Princesses
8:00 P. M. - Coronation of National Tomato Queen and Pageant at Ragsdale
Park
10:00 P.M. - Queen's Ball at Love's Lookout, featuring Herman Waldman
and his Orchestra
June 4
10:00 A. M. to 11:30 A. M. - Special musical program, featuring Hillbilly
Band
Noon
12:15 P. M. - Good Tomatoes Luncheon
12:30 P. M. - Park Willson and his Light Crust Doughboys noonday broadcast
from the Good Tomato Luncheon
2:00 P. M. - 30 minute concert by Light Crust Doughboys
2:30 P. M. - Program by Lufkin Chamber of Commerce
3:00 P. M. to 4:30 P. M. - Special numbers by neighboring cities
Night - Tomati-Gro
8:00 P. M. to 9:00 P. M. - Special programs featuring beautiful girls,
musical numbers, etc.
9:00 P. M. - Street Dance
Welcome to Jacksonville
"In the Land of the Tomato"
For further information regarding the National Tomato Show and Festival
you are urged to write
The Chamber of Commerce
Jacksonville, Texas
Compiled by Greg Smith. If you have any materials you'd like to contribute, please email me.