June 3-4 1940
"National Tomato Week"
Welcome to the Seventh Annual Tomato Festival in Jacksonville, Texas June 3 and 4.
Farmers of Cherokee County have been growing tomatoes for commercial purposes for the last four decades. From year to year the acreage has gradually increased. This inspired the idea for a National Tomato Week and the Jacksonville Festival.
Jacksonville each year is the host city to some 25,000 out of town guests. The Board of Directors of Tomato's, Inc. has planned an elaborate program to entertain you while in our city.
Some of the attractive features will be the theme parade, with beautiful floats and high school bands; some fifty princesses from East Texas cities; the Coronation of the National Tomato Queen and the Pageant; the Queen's Ball, featuring Herman Waldman and his orchestra, at Love's Lookout.
An outstanding affair will be the "Good Tomatoes Luncheon" with Jeff Williams, an attorney, from Chickasha, Oklahoma, as the principle speaker, while Parker Willson and his Light Crust Doughboys will give their regular noon-day broadcast from this "Good Tomatoes Luncheon."
You are most cordially invited.
National Tomato Show and Festival Program
June 3-4, 1940
Mimic World Shows, starting May 29 through June 4 - S. B. Doyle, Manager
Welcome to Jacksonville
"In the Land of the Tomato"
For further information regarding the National Tomato Show and Festival
you are urged to write
Compiled by Greg Smith. If you have any materials you'd like to contribute, please email me.